As technology becomes all-pervasive, the need for good design is growing. And by good design, I am talking about more than improving usability to remove friction from an interaction. In the same way that quality and function were once table stakes for products, so too will be aesthetics and usability. Good design — the process of connecting products to the larger contexts of our lives — is about making meaning.

As we can see from the proliferation of new things in our lives, bringing products to market is easy. Creating meaningful products — ones that embody empathy toward people —…

Maximillian Philip Burton

Founder and Creative Director of Industrial Craft

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